Robin Sheppard is a classically-trained hotelier with an eye for innovation, who ran a series of outstanding country hotels. He then joined forces with Haydn in 2000, to pool their complementary skills. His creative approach to marketing has broadened the customer base of all Bespoke Hotels. This has led to several awards and accolades for the company – most notably the ‘Hotel of the Year Award’ for Hotel Gotham and the ‘Newcomer of the Year’ for Hotel Brooklyn – both in Manchester, and both conceived, created and managed from the ground up by Bespoke. Robin is Chairman of the Institute of Hospitality, a Non-Executive Director of several industry-related companies and a champion for accessibility.